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Brand protection product security certificates

date:2020-04-23

Use product security certificates with anti-counterfeiting features is the process of protecting the intellectual property of companies and their associated brands against counterfeiters, copyright pirates, and infringers of other types of IP, such as patents, design rights, color mark and trade mark.

Product security certificates is not only to protect the loss of revenue from a company but also to protect a company’s image, reputation and overall value. Fundamentally, brand protection prevents brand abuse.

A counterfeit product imitates the product from an authentic brand, but is made unofficially, by external sources. The fake product will use the logos and trademarks of the authentic brand without permission, in order to deceive customers.

Counterfeiting is just one form of intellectual property infringement, as it specifically targets the trademarks of an authentic brand. So, working against counterfeiting is the primary goal of ASECUREY security printing product.





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KeyWord: Brand protection product security certificates
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